Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.
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Boeing versus Airbus by John Newhouse | : Books
Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation much more interesting since that book looked at all aspects of getting the plane off the ground. See all customer images.
Newhouse gives us a tutorial on a number of important issues that affect all airbys in the global marketplace. How Boeing Defied the Airbus Challenge: Jan 16, Pages. Other editions – View all Boeing Versus Airbus: Apart from that I found it really interesting and informative.
Apr 26, Kathy D rated it it was amazing. Goodreads helps you keep track of books you want to read. If you are an “aviation geek,” enjoy stories of the inner workings of business, or the real world drama of the executive suites of major corporations, this book is for you.
Shares of the Boeing Company were among my first acquisition of U. The Big Book of Airplanes.
Aug 06, Jmswtsn rated it really liked it. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure boding at satisfying the narrowly focused interests of its European stakeholders. Maybe that is a writing style, but it seemed a bit tedious at times. These two companies are the two biggest rivals in the aviation industry and the biggest business rivals internationally. There are no discussion topics on this book yet.
We are experiencing technical difficulties. This book does a good job of highlighting the behind-the-scenes perspective of Boeing and Airbus.
Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry. But, what I missed here is details on key things that would have mattered; numbers for production rates, margins, sales growth etc that would show definitive comparison between the two.
Must read for anyone who loves buisness and aviation.
LitFlash The eBooks you want at the lowest prices. Customers who viewed this item also viewed. While the information in this read is definitiely interesting, the book itself is so badly written, edited and organized it makes it difficult to get through.
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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
Unfortnately, for him, only one of these forms really work in the printed form of a book, and it isn’t the “play-by-play” form likened to calling out a football game. See all books by John Newhouse.
He lives in Washington, D. Notably his prediction that Airbus would never sell enough As to earn a return on the investment has been born out by subsequent events. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top.
Would be interesting to see an update about Boeing’s issues with the especially as it had to bring much of the work back in house to get it completed properly. Wilfred John Newhouse was an American journalist and author.
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