Tiger on Nike: We go way back | Golf Channel
One week after being asked about his relationship with Donald Trump, Tiger Woods was asked about another politically divisive topic: Nike's. Nike stands by sponsorship of Tiger Woods despite 'indiscretions' try to make The Guardian sustainable by deepening our relationship with. Nike's Phil Knight was so enamored with a young Tiger Woods that the It was the start of a long — and ultimately unprofitable — relationship.
Advertisement "He has a little bit of wind in his sails," said David Carter, a professor of sports business at the University of Southern California. If he can do that and remain competitive, then I think the big brands will return. Bridgestone reached out to Woods about playing its golf ball in Septembershortly after Nike announced that it would no longer be selling golf equipment though it would continue its Woods-branded clothing line.
It hardly mattered that Woods had not appeared in a tournament in 13 months. Angel Ilagan, Bridgestone Golf's chief executive, said in a recent interview that the company had sent 12 dozen balls to Woods, hoping he would attach his name and endorsement to the product, which he eventually did, signing a multiyear contract in December of that year "We know Tiger's brand strength," Ilagan said.
That's just icing on the cake. AP With Woods apparently close to his previous form — he is the betting favorite to win his fifth green jacket at the Masters — that icing is already tasting sweet.
Already inBridgestone's sales of golf balls have increased percent over the same period a year ago. Ilagan attributed that to Woods, whom Bridgestone has already begun to market around with a Woods edition golf ball introduced Wednesday.
Nike stands by sponsorship of Tiger Woods despite 'indiscretions' | Sport | The Guardian
TaylorMade, which signed Woods to use its clubs in January last year, said it saw no need to build a marketing campaign around the star, because the mere fact that he plays with the clubs or talks about their performance in interviews does the selling job. We're excited just when he talks in his own words. Part of the Nike family Martin Buckley, global vice president and general manager of Nike Golf, which sells a full line of Woods-branded clothing, including shoes, shirts and sweaters, said that fans would be seeing a lot more of him in Nike advertisements this summer.
Peter Land, a partner at Finsbury, the strategic communications firm, suspects a reason could be that Woods likely alienated women when news about his extramarital affairs surfaced.
Full Swing Golf, which makes golf simulators, started a relationship with Woods inwhen he was rehabbing from injury. Its chief executive, Ryan Dotters, thought Woods could use the simulator to train indoors, and Woods was receptive.
We thought there was a big opportunity there. Last May, Woods was arrested and charged with driving under the influence after being found asleep behind the wheel of his Mercedes-Benz. He could barely see down the fairway as his pre-tournament pro-am round for the Farmers Insurance Open was beginning in near darkness and degree temperatures, conditions in no way conducive to a guy with a bad back.
Tiger Woods has signed with TaylorMade after years with Nike. He's had three operations on his back dating to March Nike's exit from the golf hard goods business in August made Woods somewhat of a free agent when it came to equipment.
After long run with Nike, Tiger Woods signs with TaylorMade
While he is still representing Nike for its apparel, including golf shoes, he is slowly but surely moving away from the Nike clubs, putting TaylorMade woods in his bag for the Hero World Challenge last month in the Bahamas. He will eventually transition to TaylorMade irons, including wedges, but will have Nike irons in play this week. Woods had previously announced a deal to play the Bridgestone golf ball. Editor's Picks Why any ol' putter just won't do for Tiger Could one putter be that special?
For Tiger Woods, yes.
Tiger Woods' move to TaylorMade will be gradual after years with Nike
Flatstick guru Scotty Cameron explains the lure behind golf's most player-club iconic relationship. And the same with the wedges. He also will continue to use the Scotty Cameron putter he put back in play in the Bahamas.