Coca cola bringing india and pakistan relationship

Coca-Cola Small World Machines: The Coca-Cola Company

coca cola bringing india and pakistan relationship

Lahore, January 11, Coca-Cola will be bringing the FIFA World The Coca-Cola Company has had a long-standing relationship with. Coca-Cola connects Indians and Pakistanis together through a live communications portal via with hand-to-hand connection. Says one of the Indian participants: "It's something to really bring the countries together," and. On top of this, the activities triggered an emotional connection — a sense of Coca-Cola Small World Machines - Bringing India Pakistan T.

Yet the company called for people to come together in a moment of optimism and try to celebrate a little bit of peace.

How Coca Cola helped to bring the people of Pakistan and India closer?

He was tall and intimidating, and he happened to be an African-American male. In the crux of the ad, a small boy follows Greene down the tunnel off the field and offers him his Coke.

The crux of the narrative, once again, is that we can all just get along. If you move forward a few decades, in the company introduced an ad called "General Assembly", in which the people of the world gather and sing in unity and harmony about trying to come together in advance of the summit between the Russian and U.

coca cola bringing india and pakistan relationship

It was one small way that the company could call out something that was going on in the world. And once again, they did it as they had done with "Hilltop", via a song that still is popular with fans today.

coca cola bringing india and pakistan relationship

A more humorous example that demonstrates the power of messaging is a ad called "Video Game". Coke and Leo Burnett used first-of-its-kind 3D touchscreen technology to project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange.

coca cola bringing india and pakistan relationship

People from both countries and various walks of life were encouraged to complete a friendly task together — wave, touch hands, draw a peace sign or dance — before sharing a Coca-Cola.

Jackie Jantos Tulloch, who led the project, compares the live simulcast experience to looking into a webcam, face-to-face with another person.

coca cola bringing india and pakistan relationship

The experience was scheduled to take place in January, but one of the machines got stuck in transit, and greater security challenges delayed the team's production. But we pulled it off, and that's what matters. Crews filmed through the night, capturing more than interactions between people of all ages and from all walks of life.

How Coca Cola helped people to communicate across borders

Each activity ended with a can of coke that both participants at either ends enjoyed at the same time. Coca Cola gave away 10, free cans of soda during the activation. All these activities involved the senses of taste, sight and touch for the consumers.

Coca-Cola Happiness Machine

So one can safely determine the impact the activation had on the people who were part of it. On top of this, the activities triggered an emotional connection — a sense of unity and togetherness — people from India and Pakistan were communicatinglooking at each other, joining hands through the glass, sharing a moment — all for what? For a can of coke.