Adobe and Apple: Allies and rivals through the ages - CNET
Aug 16, JD Lasica, meer-bezoekers.info Apple and Adobe had an acrimonious relationship a few years ago. In , there was a great debate about. Oct 10, Adobe and Apple butt heads in a number of markets. The two Redmond's relationship with HTML5 is a difficult one. On the one hand, the. May 4, Adobe Flash is the most ubiquitous software in the world appearing almost everywhere Apple money allowed Adobe to survive and invent desktop .. from Adobe, Digidesign, and the like, however knowing the relationship.
It wasn't until version 2.
More acquisitions brought Aldus' Pagemaker and Frame Technology's Framemaker into Adobe's desktop-publishing fold, too, and Macs were the machines of choice for the "creative professionals" Adobe targeted. But the companies broke ranks over an important PostScript feature, digital fonts.
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Adobe successfully commercialized these "vector" fonts, constructed mathematically so letters would appear as smooth curves rather than blocky bitmaps. PostScript sold licenses to its own fonts constructed with this PostScript Type 1 format, and other font foundries followed suit, cementing the success of PostScript and PostScript fonts in the professional publishing industry.
It might have been a footnote in history -- except that Microsoft embraced TrueType in Windows just as that operating system began to take off. PostScript never caught on widely in the consumer market, even though Adobe liberalized the licensing terms, and the industry only has bridged the font divide with the broader OpenType format.
Premiere and Photoshop divisiveness Another bout of fractiousness occurred over Premiere, the video-editing software Adobe first introduced in It competed with Macromedia's Final Cut, which Apple acquired in Final Cut came from former Premiere leader Randy Ubillos, who at Apple went on to become instrumental in making iMovie.
Final Cut Pro proved to be the stronger competitor, transforming the market for nonlinear video in a sequel to how desktop publishing expanded the market for print publishing to many more people. For all Premiere's commercial failings, it was hardly a vote of confidence for Apple machines at a time when Windows PCs ruled the roost.
- What’s fueling the feud between Apple and Adobe?
Macs didn't fade away, though, and after reworking Premiere, Adobe brought it back to the Mac in with the CS3 version. More recently, Adobe laid into Apple with aggressive marketing during a time when many video pros were unhappy with Apple's dramatic changes to Final Cut Pro X. But when he said Adobe was "painfully slow to adopt enhancements to Apple's platforms," he was speaking only part of the truth.Mac How-To: Fix Adobe Flash Player Issues
Adobe's effort to get Flash on iOS devices culminated in a love-hate ad campaign targeting Apple. Adobe Systems Adobe spent a huge amount of its Creative Suite 5 energy adapting Photoshop from OS X's older "Carbon" interface to the newer "Cocoa" alternative that was required for bit support. Adobe had planned to do so at a more measured pace, but Apple abandoned a commitment to bit Carbon software, forcing a hasty ground-up rewrite of the mammoth software.
Apple and Adobe also directly compete for high-end photo tools. Apple's Aperture arrived first as a tool to edit and catalog photos, especially those taken in the awkward but flexible "raw" formats that high-end cameras offer, but Lightroom arrived not long after.
But some of these battles are becoming something of a sidelight, because Apple no longer is a company concentrating on creative professionals, as its long-dormant Mac Pro line illustrates. Instead, it's a consumer products powerhouse with the iPhone and iPad at the front and center of the business.
Thoughts on Flash Perhaps the lowest point in the Adobe-Apple relationship came with Jobs' anti-Flash stance, which was instrumental in deflating the promise of Adobe's cross-platform programming technology, and especially his "Thoughts on Flash " open letter.
In it, Jobs said a once-tight partnership was over: The two companies worked closely together to pioneer desktop publishing, and there were many good times. Since that golden era, the companies have grown apart.
Adobe and Apple: Allies and rivals through the ages
Apple went through its near-death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers -- Mac users buy around half of Adobe's Creative Suite products -- but beyond that there are few joint interests. The letter was the climax of a long battle. Adobe publicly said that Flash would ship on a smartphone in earlythen the second half ofthen the first half ofand now they say the second half of Who knows how it will perform?
To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H. Although Flash has recently added support for H. The difference is striking: When websites re-encode their videos using H. Flash was designed for PCs using mice, not for touch screens using fingers.
Most Flash websites will need to be rewritten to support touch-based devices. Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices. Sixth, the most important reason. We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.
Thoughts on Flash
If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.
We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers. This becomes even worse if the third party is supplying a cross platform development tool.
The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features.
What’s fueling the feud between Apple and Adobe? | Need to Know | PBS
Flash is a cross platform development tool. It is their goal to help developers write cross platform apps. Adobe was the last major third party developer to fully adopt Mac OS X. Our motivation is simple — we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications.
Everyone wins — we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform. Flash was created during the PC era — for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards — all areas where Flash falls short.